Here is my final digi-pak, I decided to use this colour effect in order to match the effect used in my music video and I decided to use a bold, white font as it makes the text easy to read against the different colours. I included details such as a track list, record label and bar code as I found that these are common features of all digi-paks.
I tried different designs for my digi-pak, however I found that they did not match the style of the song or the video:
From my target audience interview I found that the most popular location people expect of an acoustic pop song is a plain coloured background as this is typical of the genre. Through further research I found that there are many artists who have used plain coloured backgrounds for the location of their music videos such as Maggie Rogers, Sigrid, Due Lipa and Oh Wonder.
In my target audience interview it was also mentioned that a seaside setting would be expected within an acoustic pop music video, therefore I will also be filming an element of my performance here as well as my narrative element. I have found that a beach setting is very typical within videos from artists such as Hailee Steinfeld, Lorde and Lana Del Rey.
From the results of my target audience interview I decided to choose quite simplistic and casual yet fashionable clothing for my actor to wear in my music video as this is what was expected in a video for an acoustic pop song.
Furthermore, I found that other artists such as Maggie Rogers and Hair typically wear quiet casual clothing yet with quite bold colours which therefore further supports my choice of clothing.
I decided to interview members of my target audience in order to find out what they expect from and indie pop/ acoustic music video for the song ‘Don’t kill my vibe’.
Which location would you most expect to see in an acoustic pop music video?
- Plain / block colour background
Which kind of narrative would you most expect to see in a video of this genre?
Would you expect to see more performance or narrative?
Which costume would you most expect to see in an acoustic pop music video?
I have decided to change the song I will make a music video for, which will now be ‘Don’t kill my vibe’ by Sigrid.
In my final digipak I decided to use green colouration as I found that it is very typical for muted colour tones to be used on the digi-paks for indie albums such as The Vaccines and Vampire Weekend, whilst the back and white images suggests a simplicity to the artist. This simplicity is furthered through the use of the clear, simple font which is essential in order to make the artist’s name stand out.
I decided not to choose a coloured image on the front of the digipak as I found it looked less professional and I found the black and white more striking.
I have changed the actor who is going to be in my music video as my previous actor is no longer able to be in my video. I have chosen my friend Jessica as I believe that she conforms to the typical look of an indie pop singer, whilst furthermore she will take the performance seriously and is someone I can rely on.
Jessica // age 18
Here is my finished digipak. I decided to used green colouration for the digipak as I found that it not only contrast well with the artist’s ginger hair, yet it is very typical for muted colour tones to be used on the digi-paks for indie albums such as The Vaccines and Vampire Weekend. Furthermore the clear, simplistic font adds to the simplistic look and makes it easy to read which is essential in order to make the artist’s name stand out.