Shot list

Here is a list of shots I will need to film for the creation of my music video:

(All of the narrative elements will be edited into slow motion)

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Digi-pack practice

Using Adobe Photoshop I was able to recreate the album cover for Lo-Fang’s Blue Film. I first took a picture of my friend Jess and imported it to photoshop. I then gave the photo a black and white colouration followed by a blue vignette in order to make the image darker. The vignette was also used in order to create the circle of light in the image of the photo. Despite managing to create this circle of light I did struggle to make it as light as in the real digi-pack with a sharper edge without completely washing out Jess’ facial features. I then finally added text over the image in order to replicate that of the real digi-pack.

Costume

Performance costume:

Throughout the performance element of the video the performer will be wearing a different costume for each location. Throughout the shots of the performer on a beach she will be wearing a white dress in order to fit in with the light mis en scene, connoting that she is not out of place. Also as I have found this is a very common costume for an indie pop performer to wear in a music video, as seen in videos by Lorde, Lana del Rey and Florence and The Machine.

During the performance element filmed by a reservoir the performer will be wearing a red dress in order to stand out against the mis en scene creating a balance between the performance and narrative element. I have also found that red is another common colour of costume for indie pop artists to wear such as Lorde, Lana del Rey and Birdy.

Narrative costume:

Throughout the narrative element of the video the actor will also be wearing a dress in order to maintain the dream like look, such as in Lorde’s Perfect Places music video as it would look odd to then show someone then wearing casual clothes in parallel to this:

The actor will be wearing a light blue dress in order to connote that she is out of place in the majority of the narrative as it will be filmed at night. Yet will present that she is no longer out of place at the end of the narrative as the light blue dress will match the light mis en scene of the beach.

Actors

I have chosen my friend Chloë to be in my music video as I believe that she will be confident to perform in front of a camera and therefore will create a very realistic performance. Chloë will be in both the performance and narrative elements of my video in order to link the two aspects of the video together. I further believe that Chloë conforms to the look of an indie artist due to her similar appearance to artists such as Florence and the Machine and Birdy.

Location

Performance:

The locations I will be using for the performance element of my music video will be in and around the caves on Plemont beach and and around a small body of water on the sand dunes. These two locations will allow me to further the theme of isolation presented through the lyrics while visually creating a lighter and more open environment in comparison to that of the narrative element.

Narrative:

The narrative element of the video will be set in multiple different locations in order to portray a sense of confusion as the performer will appear lost and trying to find her way home. Theses locations will be all set in the dark in order to further the sense of confusion and uncertainty, yet at the end of the video the actor will appear at the location in which the performance element is set in order to connote she has found her way; thus creating a sense of resolution, while also linking the two elements of the video together.

Comparison:

These locations fit well within those shown in the indie pop music genre due to them fitting in with the conventions of isolated locations. Isolated locations such as woodlands and beaches are often featured in videos by artists such as Tom Odell, Ben Howard and Lorde. The use of isolated locations in indie pop videos allow the focus to remain on the performer and therefore the emotion of the song.

Website research: Florence + the Machine

Genre: Indie Rock/Pop

Screen Shot 2017-09-21 at 20.26.22Upon entering the website the viewer first sees a music video from the groups new album, while the arrow symbols around the video allow the viewer to watch other videos. The search bar at the side is very simplistic, therefore making it easy for the viewer to navigate the site. The black and white colour scheme of the website mirrors that of the group’s latest album. On the right hand side of the site the viewer can see a bar showing links to various social media pages allowing fans to keep up with what the group is up to. Links to a variety of social media platforms allows the artist can gain more popularity thus allowing the artist to distribute their music to a wider audience.

Screen Shot 2017-09-23 at 23.24.19.pngScrolling down we enter the homepage where  the viewer can find information about concerts, new albums and social media. The use of images for each of these news elements allows them to be easily identifiable; as here we can see a still from the film ‘Miss Peregrine’s Home for Peculiar Children’, which when clicked on reveals information about the artists’s song on the film’s soundtrack.

Screen Shot 2017-09-23 at 23.24.25.pngFurther down from the news section is the  information about the new album. This displays information such as the track list for both the standard and deluxe edition and shows links to listen to and purchase the album. Artist’s websites are usually aimed at dedicated fans, therefore the track list information will help fans to choose between the standard and deluxe album.

Screen Shot 2017-09-23 at 23.42.26.pngHere we have the news page which displays information about upcoming concerts and events once the viewer clicks on one of the images. The use of bright colours here stand out against the white background connoting that this is an important feature of the website.

Screen Shot 2017-09-23 at 23.24.47.pngHere we can see a collection of stills from music videos for songs on the new album. The fact that we can only see small photos of each music video creates a sense of curiosity for the viewer making them want to watch them.

Screen Shot 2017-09-23 at 23.25.16.pngOn the store page we can see all of the ‘Florence + the machine’ merchandise, which not only brings in money through a different medium, but markets the group to a wider audience. The relatively cheap products makes them more accessible to a wider audience

Website research: London Grammar

Genre: Indie Pop

Screen Shot 2017-09-23 at 17.22.18The home page shows the groups latest album cover on the left, while on the right we see a list of places their album can be listened to or purchased. The menu bar on the top right gives the option to see things such as gallery and videos, while also providing links to social media pages, which are important platforms for fans to keep up to date with the artist. The websites colour scheme matches that of the groups latest album which is a common feature of artist’s websites and shows that it is up to date.Screen Shot 2017-09-23 at 17.23.04Scrolling down from the homepage the viewer can see the news page. This features a message from the group to their fans regarding the release of their latest album, therefore indicating that the website is targeted at their loyal fans.

Screen Shot 2017-09-23 at 17.23.12Here the viewer can see worldwide tour dates with the option to purchase tickets, the simplicity of the layout makes it easy to read and purchase.

Screen Shot 2017-09-23 at 17.23.23Scrolling down from the tour dates the viewer can see three stills from the group’s latest music videos. The use of close up images makes it very eye catching and allows emotion to be portrayed creating a sense of curiosity for the audience, making them want to watch the videos.

Screen Shot 2017-09-23 at 17.23.29Further down from the music videos is the gallery. The two images used here create a sense of curiosity making the viewer intrigued. This contains photos from behind the scenes of making the album. This is an effective way to keep fans engaged with the website by exclusively showing these images here.

Website research: The XX

Genre: Indie Pop

Screen Shot 2017-09-21 at 20.24.59The home page shows a collage of images and videos that move around as you scroll up and down. The interactive element makes the website stand out as this is not a common feature of websites, thus alluding to the ‘indie’ genre. Among the pictures the viewer can see the letter ‘x’ float around which is the design of the latest album, therefore showing that the website is up to data and holds information about the new music.Screen Shot 2017-09-23 at 17.10.09Clicking music on the home screen menu brings you to this page. Here are have links to different sites and platforms on which The XX’s music can be listened to and purchased. This also allows people who may not be that interested in the artist to have easy access to a taster to some of their songs.

Screen Shot 2017-09-23 at 17.13.19.pngWhen you click on moments it gives you the option to go to the music videos. Here we see the same layout as the homepage as the videos appear to float around, this may be successful in introducing people to new videos however may be difficult to find a specific video.

Screen Shot 2017-09-23 at 17.10.22Clicking moments on the menu bar also gives you the option to look at lyrics. This again follows the same format as we see different pages of song lyrics float around. All of the lyric pages are in different fonts and styles alluding to the ‘indie’ genre.

Screen Shot 2017-09-23 at 17.10.49Here the viewer can see concert locations and tickets available worldwide, while also including the link to buy the ticket, the simplicity of this layout will make people more likely to purchase tickets because it is easy.

Screen Shot 2017-09-23 at 17.11.29On the store section of the website we can see all of the merchandise the group has brought out. The merchandise is very current and fashionable clothing which really symbolises the ‘Pop’ genre of music. Compared to the rest of the website the store has a very simplistic layout which is important in order to display everything that if for sale. Not only does merchandise create another medium through which to earn money, but also advertises the group to other people.

Website research: Lana Del Rey

Genre: Dream Pop

Screen Shot 2017-09-21 at 20.23.10The homepage of this website is really effective due to it’s simplicity. The viewer immediately sees the music video for a song on Lana’s new album ‘Lust for life’ which is written in the middle of the screen with a link to listen to the while album. The grainy video quality immediately alludes to the indie genre, while the simple yet professional layout of the website may allude to the pop genre. The menu bar on the top left lists things such as news, music and gallery making it easy to navigate the site. While the top right shows links to all her social media pages allowing fans to keep up to date, while there are also links to her music through youtube and Spotify.

Screen Shot 2017-09-23 at 14.13.14Scrolling down from the home screen or using the menu bar we can see news section, containing news of new music videos and concerts, which is very useful for fans to keep up to date with the artist. The imaged based format allows people to clearly find what they are looking for or what they may be interested in.

Screen Shot 2017-09-23 at 13.14.18All of Lana Del Rey’s albums are displayed on the website not only promoting them but also making new fans aware of them. Once clicking on an album it reveals information such as the release date and the track list, while also providing a link to listen to the album.

Screen Shot 2017-09-23 at 16.56.51Below music is the gallery which is divided into two albums, live and Instagram, allowing fans to easily find they type of images they are looking for.

Screen Shot 2017-09-23 at 14.13.53Below the gallery are music videos. The large video at the top is for Lana’s latest single ‘Lust for Life’, making it stand out against the rest in order to promote it. The image based layout of the videos with the name written over it makes each video easy to find and identify.

Screen Shot 2017-09-23 at 13.14.40Here if the store on which both music and merchandise can be purchased. The background image is of the artists new album cover showing that all the merchandise and music on the store is relevant to the new album.